New Food Product Development

beverage recipe formulation

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    How can we Help you?

    Beverages Formulated
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    Brands Scaled
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    Years Experience
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    We are dedicated to turning your ideas and inspirations into a true and tasty product. We work with you collaboratively through the entire process, from recipe development through formulation, then quality and labeling support and review, and regulatory review. Whether you are developing a brand new product or expanding your existing product line, we will work with you on all aspects of the process to ensure the product is safe for consumption, tasty, and ready for sale.

    Food R&D & New Food Product Formulation Services

    Your Partner for Food Development & Recipe Formulation

    As a leading Food Development Consultant and food formulation consultant, we offer complete new food product formulation and food product R&D support. From recipe creation to prototype development, our food development company and food processing plant consultant experts help brands create innovative, high-quality products ready for scale.

    Food Product Development From Concept to Market

    Consultants for Food Processing & Product development

    We provide end-to-end food product development from concept to the market, guiding you from idea to launch. As trusted food processing consultants and food development companies, we support creating new food products, new product development of food, and serve as reliable food product development consultants in India for manufacturing, compliance, and commercialization.

    Food Product Development Process

    Let’s CurateTogether

    STEP 01
    The Ideation Workspace

    To begin, we will participate in a co-creative discussion with your team about your brand essence, what it hopes to achieve, and inspiration sources. We will create a relaxed, creative space for dialogue, bold thoughts, and exploration, a good environment for discovering new potential ideas for food product development.

    STEP 02
    Ideation

    Using new culinary trends, changes in consumer behavior, and white-space opportunities, our team will identify unique food product development ideas. Each idea will undergo a go-no-go test for new food product development and be suggested only if it has daytime originality, product feasibility, and potential, and is a good fit for the assigned target category.

    STEP 03
    Market Research

    We will perform a market research study that captures the category, competitor activity, and trends in consumer behavior. Insights gleaned from this research will provide useful discoveries for growth areas, ensure the service avoids an oversaturated area of the marketplace, and build a strong database to support product success.

    STEP 04
    Consumer Needs

    Understanding Consumer Needs. It is important to align food concept development with an informed understanding of your target consumer. We assess your target consumer segments, their eating habits, dietary preferences, and lifestyle associations to ensure your food concept is responsive to the true consumer needs today and in the short-term future – whether to appeal to taste, nutritional needs, convenience, or sustainability.

    STEP 05
    Exploring Technology

    We will learn about and investigate technology associated with emerging food processing technologies, ingredient technologies, shelf-lives, or preservation technologies to ensure your product leads in flavor, shelf-life, production efficiency, modernize, and/or provide a competitive advantage. 

    STEP 06
    Identifying the Gaps

    We will identify any white spaces, unmet needs within the food categories – serving consumers who can’t or don’t find a brand that can meet their needs, product format or packaging that has not been created yet, flavors that have not been offered to ensure your product has true barriers to entry for a market. 

    STEP 07
    Creative Activity

    Through a structured ideation process, our diverse team, comprising food scientists, marketers, designers, and strategists, will take an active role. When the team is working together, we build on each other’s ideas, push back against ideas, and take ideas to new levels to continue only with the best ideas, most applicable to the problem we are addressing.

    STEP 08
    Developing the Ideas

    At this phase, we will take our best ideas and brainstorm and develop them as fully formed ideas with product attributes for each concept (i.e., formulation direction, nutrition positioning, target market, branding, etc.) that are ready for prototyping and testing on the market.

    Innovation, Loved for Taste

    Our New Food Product Development Range

    Taste the future with our exciting range of new, safe, and flavor-packed food creations.

    Nutrition & Functional Foods

    Sauces, Condiments & Dressings

    Bakery & Snack Innovations

    Instant & Ready-to-Cook Foods

    Health & Functional Supplements

    Confectionery & Novel Foods

    Clean Label Functional Foods

    Nutrition & Functional Foods

    Sauces, Condiments & Dressings

    Bakery & Snack Innovations

    Instant & Ready-to-Cook Foods

    Health & Functional Supplements

    Confectionery & Novel Foods

    Clean Label Functional Foods

    Trusted by Our Customers & Partners

    Success Stories

    Ever Wondered How Your Favourite Snack Brand is Curated?

    Green Horn

    Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.

    Stroom

    Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.

    Wlue's

    Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.

    Smart Caffeine

    Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.

    The Bobalist

    The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.

    FLUKE

    Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.

    1 AM

    1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.

    Mr. Bomzy

    Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.

    Success Stories

    Ever Wondered How Your Favourite Snack Brand is Curated?

    Lets Dive in our work

    Frequently Asked Questions.

    New food product development includes R&D research, recipe formulation, ingredient selection, sensory testing, packaging design, and market launch support.

    Yes! You don't have to have a finished product to have us work with you! Our food scientists and product developers will assist you in getting the process started and refining your ideas into viable market opportunities. They will then work with you to develop a product that meets your nutrition, flavor, texture, and cost objectives.

    Absolutely! That's one of our areas of expertise to ensure we inspect all products for compliance with all food regulations: food safety, labeling, and compliance. We'll do ingredient review for compliance, support you in development, and take a compliant product to market!

    A food consultant guides in recipe formulation, regulatory compliance, shelf-life study, and scaling up production for market-ready products.

    As you would expect, this will depend on the complexity of the product and how much new product testing is required; however, in most product development cycles, we aim for a development cycle of approximately 8-16 weeks from concept to prototype. At the start of your project, we will provide a timescale so you will have a high-level understanding of the overall timeline for your project during the development phase.

    It covers everything from concept creation, recipe formulation, and testing to packaging, labeling, and commercial-scale production.

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